Strategic Plan

The ADA's has a continued vision is be the recognised leader and voice in oral health, and to be the peak body whose professional view is actively sought on a range of issues affecting dentistry.


To have the best dentists in the world in a nation with the best oral health.


Supporting dentists, promoting oral health.


Professionalism, integrity, collegiality, collaboration, respect, and transparency.

Strategic pillars

  • Influence – the voice of oral health.
  • Membership – growth, retention and experience.
  • Governance – fit for the future.