Strategic Plan

The ADA's has a continued vision is be the recognised leader and voice in oral health, and to be the peak body whose professional view is actively sought on a range of issues affecting dentistry.

Vision

To have the best dentists in the world in a nation with the best oral health.

Mission

Supporting dentists, promoting oral health.

Values

Professionalism, integrity, collegiality, collaboration, respect, and transparency.

Strategic pillars

• Influence – the voice of oral health.
• Membership – growth, retention and experience.
• Governance – fit for the future.